Search Engine Optimization: - How do you ensure your website is visible on the first page in Google or any other search engine? SEO is the tool that can make this, happen through both on page and off page optimization. A Well optimized website will attract more traffic or potential customers which can result in increase in Sales and Enquiries. This is perhaps the most scientific and well researched method for generating leads resulting in better conversion ratio, moreover the impact is measurable in terms of visits, bounce rates etc. Must Ensure the Following - Content and Keywords – § Ensure the site has content with the right keywords; this will help in getting those keywords to be a part of the search. Website Optimization – § All the Website pages are optimized for better results. Keywords – § most critical to ensure a proper study is made in selecting the right Keywords. This can be done with Analytics Tools. § Ensure even the pictures have the right key words. Back Links – § Always use Industry specific and most relevant back links, this will have a major impact on Website Ranking. Advantages § Visibility of your Products and Services. § Make it easier to find your products while browsing, help in enhancing your sales revenue month on month. § Increase visits to your site, better conversion ratio from lead to sale in the most cost effective way. § Improves Brand Awareness and enhances trust value in the Brand.